Icon Fruit is a leading stone and pome fruit export specialist, formed through a collaborative effort between Cape Fresh Produce and THE UNLIMITED GROUP

Cape Fresh Produce comprises a dynamic team of two seasoned fruit producers and marketers based in the Cape. Stefan du Plessis serves as the Founder and Director, while Lohan Marais assumes the role of MD. Since 1991, the Unlimited Group has excelled in growing, packing, and exporting fresh produce, emphasising vertical integration across production, marketing, intellectual property, and logistics investments. The Unlimited Group is currently under the capable leadership of Hans Muylaert-Gelein.

Icon Fruit’s primary objective is to produce and supply the highest quality stone and pome fruit, blending traditional varieties with new designer cultivars of plums, pluots, apricots, peaches, cherries, nectarines, pears, and apples. Our South African farms are strategically located across diverse geographic regions, ensuring a consistent and reliable supply.

The shareholders of Icon Fruit are at the forefront of variety research and development, employing the best research and technological methods in the industry. Our commitment to delivering flavourful and healthy fruit drives our ongoing innovation strategy. Additionally, Icon Fruit proudly represents the finest stone and pome fruit breeding programs available in South Africa.

Our farms, strategic grower-partners, and packhouses are meticulously chosen for their dedication to quality and sustainability. Building long-term relationships and prioritising the well-being of all stakeholders are fundamental to our business philosophy. The Icon team is dedicated to adding value both “back” to the tree and “forward” to the customer. We particularly emphasise cost savings through leveraging economies of scale and employing technology to enhance control over the cold chain, ensuring consistently dependable quality.