Icon Fruit | Paarl - South Africa
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About Us

Icon Fruit is a leading stone and pome fruit export specialist, formed through a collaborative effort between Cape Fresh Produce and THE UNLIMITED GROUP

Cape Fresh Produce comprises a dynamic team of two seasoned fruit producers and marketers based in the Cape. Stefan du Plessis serves as the Founder and Director, while Lohan Marais assumes the role of MD. Since 1991, the Unlimited Group has excelled in growing, packing, and exporting fresh produce, emphasising vertical integration across production, marketing, intellectual property, and logistics investments. The Unlimited Group is currently under the capable leadership of Hans Muylaert-Gelein.

Icon Fruit’s primary objective is to produce and supply the highest quality stone and pome fruit, blending traditional varieties with new designer cultivars of plums, pluots, apricots, peaches, cherries, nectarines, pears, and apples. Our South African farms are strategically located across diverse geographic regions, ensuring a consistent and reliable supply.

The shareholders of Icon Fruit are at the forefront of variety research and development, employing the best research and technological methods in the industry. Our commitment to delivering flavourful and healthy fruit drives our ongoing innovation strategy. Additionally, Icon Fruit proudly represents the finest stone and pome fruit breeding programs available in South Africa.

Our farms, strategic grower-partners, and packhouses are meticulously chosen for their dedication to quality and sustainability. Building long-term relationships and prioritising the well-being of all stakeholders are fundamental to our business philosophy. The Icon team is dedicated to adding value both “back” to the tree and “forward” to the customer. We particularly emphasise cost savings through leveraging economies of scale and employing technology to enhance control over the cold chain, ensuring consistently dependable quality.

Icon Fruit - Fruit Export Specialist

Our Products

Icon Fruit aims to produce and supply the highest quality stone fruit, bringing together traditional varieties with new designer cultivars of plums, pluots, apricots, peaches, cherries and nectarines. Our shareholders are at the forefront of variety research and development by using the industry’s best research and technology methods and bringing flavoursome and healthy fruit to our customers.

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Our Growers

Our farms, grower-partners and packhouses are carefully selected for their commitment to quality and sustainability.  Long-term relationships and the well-being of all stakeholders is key to us as a business.   In addition, our farms in South Africa are geographically diverse, ensuring a consistent and dependable supply.   

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BOSCHENDAL

Since it was first founded in 1685, Boschendal Farm in the Cape Winelands near Franschhoek has become world-famous for its food, wine, farm produce and  …

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ELANDSRIVIER

Elandsrivier farm started in 1969, it is a third-generation family farm situated in the picturesque Prince Alfred Hamlet surrounded by beautiful mountains close to Ceres.

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MON DON ESTATE

Mon Don Estate is situated in beautiful Robertson and produces peaches, nectarines, plums and pluots. It is also home to our packhouse and the facility  …

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SPREIERFONTEIN

Spreierfontein farm is in Kammanasie also close to Uniondale in the Little Karoo.  Kammanasie is known for the beautiful Kammanassie mountains and Kammansasie …

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Icon Fruit

Icon Fruit is a stone fruit export specialist, a joint venture between Cape Fresh Produce and the Unlimited Group. Icon Fruit aims to produce and supply the highest quality stone fruit, bringing together traditional varieties with new designer cultivars of plums, pluots, apricots, peaches, cherries and nectarines.

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Contact Us

+27 (0) 21 860 1800

+27 (0) 86 528 0473

info@iconfruit.co.za

57 Main Rd, Southern Paarl, Paarl, 7646

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